Otter Rice (OUTLETS) is the modern Europe and America commercial society most popular one kind of commercial shape, is called the brand direct sale shopping center or the brand discount center, its core essence is the brand, the low price and the shopping environment; Otter Rice means the brand, low price and the environment .1996 years, Otter Rice is all the rage Europe and America; in 2002, Otter Rice landed China; in 2005, Otter Rice emerges in the Chinese wide range.
Rises fast
in 2002, Beijing swallow sha Otter the Rice shopping center started doing business, is in vogue business model falls to the ground officially in Europe's and America's Otter the Rice in China for .2003 years, many Otter Rice hastened to ground the Shanghai .2004 years,toddler toys, the Spanish Asia Specialized Discount Shop enters the Beijing .2005 years, Nanjing welcomes first cutting edge Otter the Rice .2006 years, the Shanghai clothing city splits out makes the Chinese biggest Otter Rice's slogan; on November 28, 2007, Zhengzhou Yaxing Otter the Rice shopping plaza starts doing business officially ......Otter Rice seizes each big city quickly, Beijing, Shanghai, Ningbo,designer baby bibs, Suzhou, Chengdu, places such as Changsha is filling the Otter Rice's gunsmoke. According to incomplete statistics, domestic already had more than 200 Otter Rice at present. As domestic retail trade's one kind of new promoting education condition, its prospects for development have received the field widespread attention, is becoming the most competitive retail trade condition.
Take Beijing swallow sha Otter Rice as the example, its outward appearance looks like a large-scale supermarket extremely, the customer may freely, in public tries the style which between the clothes in matches itself to like, then to collects the silver center payment. This is one in swallow sha Otter the Rice shopping simple flow. But Shanghai Qingpu Otter Rice is a resort likely. Has started doing business since April 28, 2006, Shanghai Qingpu Otter Rice namely displays the good sales situation. Statistics indicated that in 2007 the first half of the year, its sales volume had already surpassed 400,000,000 Yuan.
Sometimes occurs unaccustomed to the climate
But the concerned expert indicated that the domestic Otter Rice's success ratio is not high.
on August 16, 2007, Beijing likes Pu Otter the Rice famous work clothing square the approximately 700 merchant collectives going out of business. They call the customer to be scarce, business has no way to do, requests the market to take the measure to solve the problem and to reduce the rent.
This is occurs in Otter a Rice worse event, simultaneously is also Otter Rice's unaccustomed to the climate true picture. Indeed, by no means each Otter Rice look like Beijing swallow sha Otter Rice, Shanghai Qingpu Otter Rice are such irritable, on the contrary, many Otter Rice tough business, even closes closes down business.
The question lies, is hitting Otter the Rice name management industry condition,girls clothes, has not learned the Otter Rice's essence. Locates in the superiority, the brand mold, aspects and so on price system are unable to meet consumer's needs, very difficult to form the core competitiveness. The existence question includes: The radiation scope is small, even many selected locations in the urban district, do not have make the Otter Rice's basic condition; Lacks the competitive power in the management variety aspect, only sells a European and American brand generally, cannot adapt consumer's different demand; Some Otter the Rice name brand is not famous, the foreign trade tail goods keep up appearances, the reduced price does not give preferential benefit the phenomenon is very prominent; Some domestic famous work discount shop adequate and systematic service construction not entire; Proposed that does not permit the returned goods, does not permit the stipulation which tries on, caused many consumers ill even to dislike, the natural consumer did not have the interest, the market to be unable to cultivate.
Industry in the expert said that any kind of commercial industry condition introduction and the development must adapt with the local expense environment. Speaking of Otter Rice, if is only overseas advanced industry condition grafts directly the Chinese native place, has the unaccustomed to the climate aspect is also in naturally the reason, also cannot realize the clothing brand value, cannot manifest the Otter Rice's superiority.
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