in 2009, the financial storm engulfs the entire world. Many people start to the luxury goods significance to carry on pondered that the consumer collective enters the fashion desolate time. High-end fashionable profession bitter experience to for a several dozens year biggest expense psychology crisis.
About between the economic development and the fashion relations, some people have already advanced the skirt theory: The woman skirt's length and the economical prosperous degree is in reverse proportion. Although weighs the economical with woman's skirt length the quality to be as if a little extremely arbitrary, but weighs prosperity and decline the fashion with the economical environment's development actually jolts not the broken truth.
The financial crisis crashes the fashion industry
The economical trend may say that is the entire fashionable tidal current windvane. Not only from the American loan crisis to the whole world financial storm, the economic environment continued murky to weaken consumer's purchasing power, let the consumer change formerly the consumption habit, changed people's expense idea in influencing subtly. The luxury goods profession is one sudden and huge profits profession nearly, but starts in the consumer to cover tight wallet's today, the world luxury goods profession is under the impact inevitably, but always poses as by the noble blood relationship a fashionable brand bears the brunt comes under the influence.
It is reported that the fashionable industry under financial crisis's influence, the overall situation worsens day by day. As the brand propaganda's biggest expenditure, fashionable clothing Xiu becomes under the first storm the sacrificial victim, many brands have struck off on directly this aspect budget .2009 year Milan men's clothing fashionable clothing Xiu, Valentino (Warren day slave) has cancelled fashionable clothing Xiu, but in after that New York fashionable clothing week,kids clothing, the numerous fashionable brands leave traditional in abundance the Xiu location - - Bryant park, transfers seeks for other cheap locations. In high-quality fashionable clothing's place of origin Paris, because some scales and the popularity relatively small company withdraw in abundance, the fashionable clothing week could not but by old times' 4 day of reduction be 3 days. In addition, reduces staff, the closure gate shop became the fashion to present the frequency highest glossary last year.
For all this, a many brand still could not escape is heavily in debt and loses money the serious misfortune. Several years ago, "Puts on the Pu Lada Devil" the movie once was fashionable for a time, had demonstrated to the common people Prada (Pu Lada) takes an Italian fashionable brand the elegant demeanor. But it is reported that last year the Prada brand's profit margin already dropped 22%, group's whole debt has reached as high as 1,（Related Articlesbaby boutique Chrysanthemum dart Kennen captures p）,200,000,000 euros. This has near hundred year historical fashionable brand group already to start to consider that the foreign sell 40% stocks, repay the huge debt which at least the company owes. French brand Chanel (Xiangnaier) outward indicated that is adopting the more discrete developmental strategy, including cuts the staff tourist spending, adopts the temporary employment way and the termination partial product global art touring exhibition and so on.
All sorts of save expenses' method was already unable the destiny which saves some fashionable brands to go bankrupt. Famous has custom-made high-level after France clothing brand Christian Lacroix (Kelisiting , pulls the Crue tile) the suspend pay, the entire fashion fell into the unprecedented panic mood. This family takes extant 17 minority to have high-level ordering (Haute Couture), represents of a brand Paris fashion most top levels, in 2008 the sales volume 30,000,000 euros, lose money 10,000,000 euros. This has Paris fashionable clothing to mix colors master the fine reputation designer brand of the same name to apply for the bankruptcy to come to an end finally, but fashion nightmare not in light of this end: German luxury goods group Escada applied for the chapter 11 bankruptcy protection in last August 13, the Italian fashion industry giant ITHolding group formal application chapter 11 bankruptcy protection, the black to design the main axle to be well-known global Japanese designer Youji Yamamoto (Yohji Yamamoto) because to be in debt 6,000,000,000 Japanese Yen to apply for the bankruptcy ......A each one beautiful fashionable froth is broken heartlessly by the financial storm.
In the danger Tibet machine, the fashion industry winters in the right way
Under this is severely cold, a brand to get rid of the difficult position is thinks of every means. Under economic crisis's influence, the people start to pay attention to clothing's original value as well as to stand wear the performance, causes the designer who many design the concept to fall into the awkward region. But a brand always insists the aristocrat route, also lets the promotion method which the product reduction becomes them most not to be willing to choose, therefore, promotes an adaptation market, the price relatively inexpensive vice-brand becomes one of solution contradictory good methods. Prada already started to thrust its deviation leisure and the movement vice-brand. But under the lipstick effect's influence, the consumer favors in purchases a brand to match plays the part of has with the skin matches the old clothes. Therefore,handmade baby blanket, in this fashion expense movement's crisis, the handbag, the handbag and each kind a part which matched plays the part of into reactivates first is not also difficult to understand .LV started to enlarge matches to the handbag outside plays the part of the product the value degree, the goal lies in reduces the sole product the price; But Tiffany has purchased handbag brand Lambertson Truex, hoped that through sells the handbag to endure this financial crisis.
Develops outside Europe's and America's market also to become each big brand positively the straw to grasp, besides Japan's Asian market is the Noa square boat which becomes them to help oneself. American brand Ralph Lauren president concurrently chief operating officer Roger Farah when accepts the visit indicated that estimated 10 years to 12 year Southeast Asia's development speed will be quickest next, therefore we have been making our organization team. But British fashionable brand Burberry chief executive officer Angela Ahrendts also specially is the Chinese market is confident to Asia, expressed that will open the more gate shops in China.
Perhaps now forecast that the financial crisis the influence which produced to the fashion has much greatly also says still early. But may be affirmative, the fashion expends a part which lives as the modern people,top toddler toys, will therefore not wither away. The fashion already became one kind of artistic the existence way to affect the aspects which after all the people live. If does not have the fashionable industry, people's life will also lose many pleasure.
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